How to sell without selling

Let's face it, as IT professionals, most of us end up selling our ideas or capabilities in one fashion or another, whether we are external consultants or part of an organization. Some people are equipped with natural sales skills due to their character, but for others it is a challenge to understand what works and why. One of the best resources I've ever come across, and required reading here at Habañero, is Let's Get Real or Let's Not Play by Mahan Khalsa. Mahan's approach is a powerful alternative to what I've seen and experienced both as a consultant and customer, and I think it would be an excellent model for developing support for initiatives inside organizations.

Both the book and audio CD are available online on FranklinCovey website here: http://www.franklincovey.com/letsgetreal/media.html